Expert-written content on organic beauty, ingredients & sustainability.
Powder vs. Liquid Foundation: Which one suits you best?
Beauty school is in session. To ace your base, learn the difference between the 3 most popular foundation formulas: liquid/cream, powder and BB creams.
The Clinical Results of Our Must-Have Eye Cream
Is eye cream the missing ingredient for your skincare routine? Meet the must-have eye cream from INIKA Organic and say hello to brighter, firmer eyes.
4 Party Makeup Looks for the Festive Season
Looking for party makeup inspo? Our step-by-step guide to 4 holiday makeup looks, all using products from our new holiday collection!
The Benefits of Adding Primer to your Makeup Routine
There are a few tricks to flawless makeup, and they all start with acing your base. That’s where a primer comes in...
What is ‘Maskne’ - and How to Prevent It
Around the world, people are becoming accustomed to wearing masks to slow the spread of coronavirus. If you’ve noticed you’re breaking out more than usual, you’re not alone.
Guide to Understanding Different Skin Types
Your daily skincare routine should be tailored to your specific skin type. Discover the best skincare products for skin types ranging from dry to oily.
The Importance of a Night Skincare Routine
When it comes to skincare, it turns out that the way you finish the day is equally as important as the way you start it.
5 Different Ways to Use Eyeshadow
From the classic smokey eye to colourful statement looks, eyeshadow is essential to a range of different makeup looks.
5 Reasons to Use a Natural Night Cream
Our skin really does repair and regenerate itself overnight, meaning that your nightly shut-eye is essential to achieving a healthy, radiant complexion.
Tried and Tested: Meet our Natural Eye Cream
The skin around your eyes is thinner and more delicate than the skin elsewhere on your face, and needs a little extra TLC to prevent dehydration, dullness, and puffiness.
Create that Yoga Skin Glow
A look that focuses on a healthy and perfected complexion, adding natural luminosity with glowing rosy tones.
Sustainable Packaging: The Next Clean Beauty Milestone
Around the world, people are seeking ways to minimise their waste in all aspects of daily life, from the products they purchase to the skincare they use.
The Best Way to Exfoliate for Smooth, Glowing Skin
Just like cleansing and moisturising, exfoliation is a skin care step that can do wonders for your overall skin health, and leave you with a glowing, radiant complexion.
4 Reasons to Add Kangaroo Paw Flower to Your Makeup Routine
Get the full lowdown on this potent botanical ingredient and learn how to incorporate it into your daily makeup routine for your glowiest, most hydrated skin yet.
How to Find the Right Foundation in 3 Easy Steps
It’s called 'foundation' for a reason: The right one can help you build a solid base and the perfect canvas for everything.
Pure beauty insights, delivered.
New articles, ingredient guides, and sustainability news — straight to your inbox.