May 19, 2020 4 min read

When it comes to makeup essentials, foundation is almost always at the top of our list. It’s called 'foundation' for a reason: The right one can help you build a solid base and the perfect canvas for everything from a low key natural makeup look to a more statement style. Still, finding the right foundation colour is sometimes a little easier said than done.

To help take the confusion out of finding the right foundation shade for your skin, we’ve put together a simple 3-step guide to choosing a foundation shade below. Whether you prefer liquid, powder, or cream, read on to learn how to choose the right colour foundation now.

Step 1: Decide how much coverage you want

The first step in choosing a foundation shade is deciding how much coverage you want. There’s a whole spectrum of options, ranging from full coverage foundations to lightweight BB creams that give a glowy finish. At INIKA, we offer something for every desired coverage level.

  • For sheer, veil-like coverage: Our Baked Mineral Foundation gives your skin a subtle wash of colour while disguising redness and blemishes.
  • For light coverage: The Certified Organic BB Cream is our best light coverage foundation, and covers imperfections while letting your skin shine through.
  • For medium coverage: Our Liquid Mineral Foundation offers flawless and buildable coverage, while Our Loose Mineral Foundation can be worn alone or over liquid foundation for an even and long-lasting finish.

Top Tip: Build up coverage gradually by applying a light layer of foundation, then using our Full Coverage Concealer to cover any blemishes, redness, or other skin concerns.

Step 2: Choose a finish

Once you’ve decided on the level of coverage you want, it’s time to think about the kind of makeup look you’re trying to achieve.

Do you love a dewy, radiant finish and want your foundation to look like a second skin? Start by smoothing on the Pure Perfection Primer to hydrate thirsty skin. Then, apply a light layer of liquid foundation or BB cream, building up until you reach your desired coverage level. Finish with a few touches of cream blush, bronze, or highlighter on the high points of your face.

Alternatively, if you want to dial down the shine, start your makeup routine with the Matte Perfection Primer, which controls oil production and can help your foundation stay put for longer. Once that’s absorbed into your skin, reach for a loose or powder foundation - the best foundations for oily skin - and apply using long, sweeping strokes for a satin or matte look. To finish, set your foundation with a light dusting of Mineral Mattifying Powder.

Step 3: Pick a shade that suits your skin tone

Once you’ve made the choice between matte vs glowy foundation, you’re not quite done yet. The next step is to make sure you’re choosing a shade that matches your skin tone. This is where your undertones come into play. Undertones are the colours beneath your skin’s surface, and they affect how foundation appears when it’s applied to your skin.

To figure out which types of undertones you have (and find the right foundation shade), check the inside of your wrist.

  • If your veins are purple-ish, you have cool undertones. This means your skin has a slight pink tint, which is why silver jewellery looks great on you.
  • If your veins are green, you have warm undertones. Your skin has a golden tone, and you probably love gold jewellery.
  • If your veins are blue, you have neutral undertones. Good news: You can wear both cool and warm foundations, and they’ll suit you equally. The same goes with jewellery.

PORCELAIN

For fair skin with cool undertones.

CREAM

For light skin with neutral undertones.

NUDE

For light to medium skin with warm undertones.

BEIGE

For medium skin with neutral undertones.

HONEY

For medium to dark skin with warm undertones.

TAN

For medium to dark skin with warm undertones.

TOFFEE

For dark skin with warm undertones.

COCOA

For very dark skin with cool undertones.


GRACE

For fair skin with cool undertones.

UNITY

For light skin with neutral undertones.

STRENGTH

For light skin with neutral undertones.

NURTURE

For light to medium skin with warm undertones.

PATIENCE

For light to medium skin with warm undertones.

TRUST

For medium skin with warm undertones.


FREEDOM

For medium skin with neutral undertones.

INSPIRATION

For medium to dark skin with warm undertones.

CONFIDENCE

For medium to dark skin with warm undertones.

WISDOM

For dark skin with cool undertones.

JOY

For dark skin with neutral undertones.

FORTITUDE

For very dark skin with neutral undertones.


Still don’t know which shade to choose? You can test-run a few with our Foundation Trial Kit that has a week’s worth of essential goodies. All you have to do is choose your basic skin tone — Light, Light/Medium, Medium/Dark, or Dark — and you’ll get to trial a range of powder and liquid foundation shades.

Top Tip: Just like you switch up your moisturisers between seasons, one foundation shade may not work for you all year-round. To make sure your foundation matches your skin, you may need to use a lighter shade during winter.

Find your foundation match

When it comes to choosing a foundation shade, a one-size-fits-all approach simply doesn’t cut it. Taking the time to choose the right foundation can take your makeup skills to the next level and improve even the most basic everyday makeup look.

Still not sure which foundation is right for you? Compare foundation types with our Face in a Box Starter Kit or explore our all-natural foundations now.



Also in Natural Beauty Hub

5 tips to make your beauty routine more sustainable
5 tips to make your beauty routine more sustainable

June 15, 2021 3 min read

Sustainable Beauty Routine

Making sustainable choices and going green with our beauty routine can feel overwhelming, so we round up 5 easily achievable tips to help you get started with your sustainable beauty routine.

Your Skinimalism beauty routine for glowing skin
Your Skinimalism beauty routine for glowing skin

June 09, 2021 4 min read

Skinimalism beauty routine for glowing skin

Once you find beauty products that give your skin the love and care it deserves, you really only need a few products to make your skin glow.

How to reuse and recycle your beauty empties
How to reuse and recycle your beauty empties

June 04, 2021 3 min read

Inika Packaging

Makeup packaging recycling can be a bit tricky. If you find it all a bit confusing, here’s what to do with your beauty empties to be as kind to the planet as possible.

PURE. NATURAL. FLAWLESS.