Pure with Purpose
Pure Ingredients. Pure Packaging. Pure Performance
About Natural Mascara
Natural mascaras for beautiful lashes
Mascara is a beauty essential we can’t live without, and we know many of you feel the same way! It doesn’t matter whether you’re playing around with fun colours or mastering your fresh-faced glow, mascara is one product that fits in every makeup routine.
It’s a great way to subtly add length or volume to your lashes, but not all mascaras are created equal. Find out about the INIKA difference and shop the best non-toxic mascaras.
Wear mascara with confidence
Say “no more” to stinging eyes with our range of healthy mascaras. The eye area is extremely delicate, which is why you want to reach for an all-natural, nourishing mascara suitable for sensitive eyes.
Unfortunately, many mainstream mascaras on the market contain alcohol and nasties such as aluminium powder, parabens, diozine and phthalates, which can sting your eyes and make them water. Some even have preservatives and synthetic colours and dyes... But not ours.
Our mascaras are free from chemicals that can cause irritation. Instead, they’re infused with beautiful botanicals and natural ingredients that nourish and strengthen the lashes while hydrating the skin around the eyes.
In fact, our makeup range is Certified Organic, Certified Cruelty-Free, Certified Vegan, Certified Halal and sustainably sourced, so you can rest easy knowing you’re only coating your lashes with the best ingredients.
Ingredients your lashes will love
We only use the healthiest eye makeup ingredients in our mascaras. One of the hero ingredients is natural Carnauba Wax (over Beeswax), a hypoallergenic wax that leaves you with lush lashes. Sunflower Seed Oil seals in much-needed moisture, while Vitamin E and Sugar Cane condition and protect the lashes. Then there’s Aloe Vera to soothe the delicate eye area, and Black Tea Leaf extract delivers highly pigmented colour.
Meet your mascara match
The beauty of mascara is that you can play around with different looks. Whether you want to lengthen, curl or add va-va-volume to your lashes, we have a natural mascara that’s perfect for you.
For enviably long lashes, you can’t go past the Long Lash Vegan Mascara. Available in both black and brown, this bestselling lengthening mascara coats your lashes in long-lasting colour while boosting length and volume. The non-clumping mascara doesn’t smudge, so you can comfortably wear it from meetings to dinners and beyond.
To create a beautiful curl, go for the Curvy Lash Vegan Mascara. It lengthens and curls the lashes, leaving you with a fresh-faced, wide-awake look. If you’re ready to amp up the drama, the Bold Lash Vegan Mascara will become your go-to. The best mascara for long, thick lashes, it has an angled brush to coat every single lash and leave them with a soft, fluttery finish.
As for all-rounders, the Certified Organic Mascara ticks every box for a natural-looking mascara. The best mascara for sensitive eyes, it has a tapered brush and a world-first formula that features a cranberry water base. So if you’re wondering why your lashes look so shiny, it’s because that star ingredient nourishes the lashes and adds a gorgeous, glossy finish.