Expert-written content on organic beauty, ingredients & sustainability.
The Benefits of Adding Primer to your Makeup Routine
There are a few tricks to flawless makeup, and they all start with acing your base. That’s where a primer comes in...
The 6 Best Makeup Brushes (and How to Use Them)
Anyone can be a makeup artist with the right tools in their kit. To apply your products like a pro, without caking, creasing or streaking, it’s a good idea to invest in makeup brushes.
5 Different Ways to Use Eyeshadow
From the classic smokey eye to colourful statement looks, eyeshadow is essential to a range of different makeup looks.
Create that Yoga Skin Glow
A look that focuses on a healthy and perfected complexion, adding natural luminosity with glowing rosy tones.
4 Reasons to Add Kangaroo Paw Flower to Your Makeup Routine
Get the full lowdown on this potent botanical ingredient and learn how to incorporate it into your daily makeup routine for your glowiest, most hydrated skin yet.
How to Find the Right Foundation in 3 Easy Steps
It’s called 'foundation' for a reason: The right one can help you build a solid base and the perfect canvas for everything.
How to Get Radiant Skin Naturally
Makeup trends come and go, but glowy, radiant skin is in fashion in every season with our easy skincare and makeup routine and learn how to get clear, radiant skin.
The Ultimate 5 Minute Makeup Routine
For many of us, a busy schedule can make it difficult to take time for ourselves and can make even a simple makeup routine feel like an indulgence.
Screen-Ready Everyday Makeup Looks
From staff meetings on Zoom to coffee dates over Facetime, video calls have become an important way to stay connected and keep up daily routines.
How to Achieve an On-Trend Blue Eye Makeup look
Earlier this year, the global colour experts at Pantone named Classic Blue the 2020 Colour of the Year. Since then the deep, dusky blue has appeared in everything from runway collections to stunning makeup looks.
The Essential Guide to Identifying Clean Cosmetics
As any natural beauty enthusiast will tell you, options for clean cosmetics have grown over the past few years.
How to Solve 4 Common Skincare Concerns with Concealer
Ask any woman about the makeup product they can’t live without, and chances are they’ll say concealer.
Get the Jonathan Cohen Inspired NYFW Makeup Look
INIKA gives us a peek into Jonathan Cohen’s NYFW makeup look and how the makeup artists prepped models for the catwalk using the best organic makeup.
A Step-by-Step Guide to Recreating the Chocheng NYFW Makeup Look
The INIKA team takes us behind-the-scenes and explains how they used the best organic makeup to create the looks for Chocheng's NYFW show.
How to Create the Perfect Eyebrows for your Face Shape
Do you know how haircuts and fringes suit certain face shapes? It’s the same with brows. The brows frame the face, and the perfect eyebrow shape can go a long way in flattering the features you already have.
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