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May 03, 2019 2 min read

If you're skincare-obsessed like we are at INIKA Organic, you'd know all about K-Beauty and J-Beauty. But now there's a new movement making a splash in the skincare world, and it's from our very own shores. A-Beauty is short for Australian beauty, and it's all about taking a minimal and back-to-basics approach.

Here's how to get your daily dose of A-Beauty.

What's A-Beauty?

Put simply, A-Beauty refers to products that come from Down Under. But dive deeper, and it also means making beauty as simple and fuss-free as possible. A-Beauty does away with the complicated, 10-step skincare routines and focuses on multitasking products that get the job done. It also shines a spotlight on natural ingredients for skincare - especially local ingredients. Aussies are known for their effortless, natural beauty and appreciation for the environment around them, so the A-Beauty trend makes sense.

When it comes to beauty, less really is more.
Keep it simple, and keep it natural.

The types of ingredients in A-Beauty products

In Australia, we're spoiled when it comes to natural ingredients with proven skincare benefits. And as an Australian beauty brand, we couldn't be prouder to see these ingredients making their mark around the world.

These are just a few of the homegrown heroes you'll spot in INIKA's A-Beauty products:

Kakadu Plum

Move over, oranges - this humble plum is one of the world's richest sources of Vitamin C. It's packed with powerful antioxidants that boost the skin's repair process and brighten and protect the complexion. Kakadu Plum skincare also works to slow down the ageing process, and its antibacterial properties help to bring acne-prone skin back into balance.

Where to find it: Phyto-Active Rosehip Oil Blend, Certified Organic Liquid Foundation and Certified Organic Perfection Concealer

Quandong

Rich in Vitamins C and E, antioxidants and Phenolic Acids, Quandong seed oil helps to protect the skin from the elements. It has anti-inflammatory properties, making it great for those with sensitive skin. Quandong also fights off the free radicals that speed up ageing, and leaves the skin feeling soft and hydrated.

Where to find it: Phyto-Active Rosehip Oil Blend

Lilly Pilly

Lilly Pilly seed oil is bursting with Omega-6s and 9s, which are essential for skin health. These fatty acids heal and hydrate skin from within, and can help the skin to regenerate and repair faster. They also give skin that glow we all know and love.

Where to find it: Phyto-Active Rosehip Oil Blend

Macadamia

This native nut doesn't just have a delicious taste - it's also a skincare superfood. Macadamia contains Linoleic Acid, which deeply penetrates the skin and helps it to retain moisture. It also works to combat premature ageing.

Where to find it: Certified Organic Cream Shadow

Shop our range of Australian skincare and makeup

Skincare shouldn't be complicated. That's why A-Beauty is making waves around the world. It's all about using multi-tasking products and beautiful, native ingredients that nourishes the skin.

To create an effortless skincare routine, drop by your local INIKA stockist or find us online to shop 100% natural skincare and makeup.



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