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An Introduction to Nicole Trunfio – INIKA Organic Brand Ambassador

April 08, 2022 6 min read

Australian supermodel, mother and entrepreneur Nicole Trunfio is the latest Brand Ambassador to partner with INIKA.

Having graced the covers of major magazines and worked with top designers across the world, her natural radiance, positive outlook on life and glowing inner beauty fits perfectly with our ethos at INIKA, making her the ideal choice for our newest Brand Ambassador.

An Introduction To Nicole Trunfio - INIKA Organic Brand Ambassador | INIKA Organic | 01

Who is Nicole Trunfio?

Born in Bunbury, Western Australia, Nicole Trunfio is an Australian-Italian supermodel and entrepreneur, currently residing in Texas, USA with her husband, Grammy award-winning blues artist Gary Clark Jr. Together they have three children, Zion (7) and daughters Gia (4) and Ella (2).

Applying both her birthing experiences for inspiration and her undeniable prowess as a successful businesswoman, Nicole muses how every time she brings a new child into the world, she also begins a new business. As such, she is also the proud owner of three sustainably driven ventures, founding Erth Jewellery in 2016, Bumpsuit in February of 2020, and Erth Swim in July of 2020.

Familiar with the covers of some of the most illustrious magazines in the world, including Vogue, Bazaar and Elle, Nicole has established herself as a prominent figure in the beauty and fashion industries, having appeared in a multitude of global campaigns. She has also walked international catwalks for designers including Chanel, Dior, Gucci, Valentino and Christian Lacroix, leaving Nicole with unparalleled experience in fashion and beauty excellence and the nuances of the field.

Nicole’s collective experience, world views and personal qualities make her the perfect brand advisor for our vision at INIKA.

Why Nicole is the Perfect Ambassador for INIKA

Nicole embodies natural beauty that focuses on female empowerment, supporting the environment and the desire to encourage the release of inner radiance.

An Australian who advocates for sustainability in all areas of her life, Nicole reflects the same values we hold at INIKA in every part of her life, from her home to her businesses. She has become iconic in the fashion and beauty arenas and is known for harbouring genuine passions for preserving the planet from the impacts of the industries she loves, radically changing the fundamental operations from within.

As she embodies a combination of glamour and natural beauty, with an unswerving desire to protect and preserve the world around her, Nicole perfectly represents the INIKA customer.


INIKA’s Q&A with Nicole

Q. So, Nicole, why INIKA?

A. “Natural, clean, and organic products have always been something I value. I love that INIKA is the highest certified natural makeup brand in the world. I’m very conscious of what I put on my skin and favour products that work hard without compromising on performance or impacting on our planet.”

Q. You’ve always been incredibly selective in terms of the brands you work with. What is it about INIKA Organics that made you so keen to align with them?

A. “I’m always on the lookout for products that are organic, clean, and cruelty-free. I remember the first time I tried INIKA products; it had been a long day and our team was having a meeting – I get sent a lot of PR mail, but I knew this one was coming and had been looking forward to it – I was unboxing the products and actually had to interrupt the meeting just to take it all in. I was just so taken by them. It was almost a bit of a sensory immersion, from the beautiful fragrances from the natural botanicals they use in the range, which is equally nostalgic to me as it reminds me of home.

I have always wanted to align with a beauty company, but I’ve never been ready, or the brand hasn’t matched with my values. But with INIKA it was so clear that the partnership was right, it was almost primal.

With the added news of INIKA now being certified Plastic Neutral, I’m so thrilled to be working with a brand that puts its sustainability principles first, and actually works.”

Q. Anyone who has ever shot you before has always talked about the incredible glow you have. Is that something that comes from DNA, a great diet, good skincare habits or clever makeup? What’s your formula?

A. I’m not sure there’s a formula, but there’s certainly things I do to nourish my skin, body and overall wellbeing. I take vitamins and eat rich organic whole foods, and even homegrown fruit and vegetables from the veggie patch I started with my kids over COVID. From a skincare perspective, I love INIKA products as they’re so lightweight and kind on my skin. My skincare regime is diligent – cleanser, oils, serums, creams, balms for day and night. Doing these things benefits my body, state of mind and skin. I’m very conscious of what I put on my skin and certainly favour products that work hard without compromising on performance or impacting on our planet, like INIKA.

Q. And now you’re living on a 50-acre ranch in Texas. Being immersed in that environment, has it changed the way you view nature and the impact that humankind has had on the planet?

A. Absolutely, through COVID especially, we really became familiar with the precious resources available to us living on the land. We started to grow more of our own produce to farm. We also compost, and the by-product enriches our garden and feeds our chooks. I also try to eat plant-based where I can.

We avoid soft plastics and favour things like beeswax wraps and recyclables. It’s certainly a journey, and as a family, we are trying to really transition and reframe our behaviour to live more sustainably. For me, it’s about questioning whether there’s another path or a better way that benefits me, my family, and of course our planet.


Q. Tell us why you’re excited to be INIKA Organic’s ambassador.

A. My highest priority is currently self-care, so I am always looking for products that are organic and clean, cruelty- free and with scents that I love. I adore essential oils, so I love that INIKA products smell fresh and fragrant.

Q. Why are you passionate about this brand and how does it align with you personally?

A. I am always on the lookout for clean beauty products that are cruelty-free and reflect the brand’s concerns for the environment. So, for me, INIKA was a natural fit.

Q. What excites you about INIKA’s plastic neutral program and other certifications?

A. It is really exciting to me that INIKA aligns with no animal testing and uses recycled plastic options to help preserve the environment. I find all of it really exciting, and I love the care INIKA takes for the natural world.

Q. What are your favourite products and why?

A. I love the Micellar Water, Botanical Face Oil, Maca Root Day Cream, Baked Mineral Bronzer, Lip and Cheek Tint and BB Cream. They all help to bring out this natural liquid glow and make my skin feel great.

Q. What is in your makeup bag currently?

A. Long Lash Mascara, liquid eyeliner, lip and cheek tint, concealer, and powder for the red-carpet occasions.

Q. What is your skincare routine?

A. I’m very conscious of what I put on my skin, so I start with a foaming cleanser, then use a micellar water toner, followed by a hydration mist, serum, moisturiser, then maybe a hydration mask under my make-up if I want an extra dewy look. Then I finish with some lip balm. If I’m wearing makeup, I am obsessed with liquid eyeliner, mascara, brow gel, lip liner and definitely powder for the red carpet.


Learn More About Us at INIKA Today

To learn more about our amazing products at INIKA and our current vision and certifications, contact us today. You can also take a look at our varied collections and read about Our Purpose and Our Story to better understand where we began and where we are looking to go.


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