It's not just what’s on the inside that counts, we carefully assess the impact our packaging has on the environment.
We are proudly leading the way in sustainable beauty, being the first certified plastic neutral makeup brand globally.
90% of our packaging is made from sustainable & reusable materials
We have minimised our virgin plastic use by 84%, from 8.1 to 1.3 tonnes.
We work with charities to collect and repurpose 4.7 tonnes of plastic in 2022. This plastic is then repurposed and made into fence posts to help rebuild communities effected by flood, fire & drought.