A-Beauty: we’re loving this natural, laid back approach to beauty featuring our very own native Australian ingredients.

For a while, our Long Lash Vegan Mascara had the limelight as the award-winning, best-selling 100% natural and vegan mascara. If you were in the market for a new natural mascara that wouldn’t irritate your eyes BUT would last the whole day, the choice was simple. Now, with three brand-new formulas, including a world-first Certified Organic Mascara, the decision has been made a little trickier…

Your go-to guide for identifying your skin type and finding the perfect INIKA Organic foundation for you.

Want to save time in the mornings and wear less makeup, but still look just as put together? Here are our tips to ensure you get the most out of your organic makeup in a few simple steps.

This versatile natural ingredient is calming, hydrating and moisture regulating, but the benefits don't stop there... 

Your Skincare routine doesn’t just stop at your moisturiser, discover cosmetics that protect and nourish your skin whilst still delivering your signature look...

Our eye range has been created to ensure that eyes stay healthy and comfortable, and are created with earthly, natural pigments that are safe to use every day...

Feeling like your skin is looking dull, tired, dry or just in need of a pick-me-up? Here are our top tips for nourishing your skin with makeup.