Sign in

Please enter your email below and we will send you a new password.

Sign in with

Natural Beauty Hub

Jonathan Cohen NYFW SS20

Jonathan Cohen SS20 NYFW

Jonathan Cohen is a cruelty free designer who applied a strict sustainability and wellness approach backstage working exclusively with us to create the runway looks for NYFW.

The Designs

Jonathan Cohen splashed the runway in colour with a whimsical yet sophisticated blending of Mexican culture and Californian style. Growing up in San Diego, Cohen remembers a borderless time, it was “a beautiful blur of colors and cultures.” Hitting NYFW with a Spring Summer 2020 Collection that embodies the fusion of traditional handcrafted garments and textiles with the relaxed beach vibe culture, Cohen was able to produce a line that celebrates the personal style of women everywhere. 

Jonathan Cohen SS20 NYFW Runway Looks

The collection was focused on sustainability with skirts being created from unused fabric strips and dresses adorned in upcycled Swarovski crystals. Cohen, in a post show address explained “We’re really trying to be conscious of our waste”.

The Makeup

Working with the high-profile fashion designer and lead makeup artist Yuki Hayashi, we created 100% natural and cruelty free makeup looks for the show using all INIKA Organic products. This year, the models featured polished skin with pops of colour. Lashes were kept natural and clean by combining INIKA Organic Long Lash Vegan Mascara in black on the upper lashes and brown along the lower lashes. Using his bitten lip technique, Hayashi pats INIKA Organic’s Certified Organic Lipstick Crayon or Lip and Cheek Cream to the inner aspect of the lip explaining that it “emphasises their own natural lip colour” for a healthy look. 

Jonathan Cohen SS20 NYFW Makeup Looks

The highlight of the makeup was the bright pops of colour on the eyes. The eyes were inspired by the idea of an artist in their studio, ‘smudging’ the colours on their eyelids said Cohen. ‘The result spoke to the power of individualism, all while coalescing into a technicolor whole’ - Vogue. 

The Influencers

Joining us at the Jonathan Cohen show was the beautiful @natalieoffduty, @catcherinthestyle, and @lisadnyc all wearing their favourite go-to INIKA products.

Jonathan Cohen SS20 NYFW Makeup Looks by Influencers

@natoffduty wore

@lisanyc wore

@catcherinthestyle wore