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INIKA Organic Purity Lash Mascara (Black)

INIKA Organic Purity Lash Mascara (Black)

The first ever certified organic Mascara, which is kind and gentle to sensitive eyes.

Regular price $34.30
Regular price $49.00 Sale price $34.30
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4.9
Rated 4.9 out of 5 stars
50 Reviews

Size: 8.5mL

Certifications

Details

A pioneering Mascara that accentuates even the most sensitive eyes with the purest formula. Purity Lash Mascara features 71% Certified Organic ingredients that enrich lashes while imparting full-coverage rich pigment. This world-first formula is enriched with Carnauba Wax for supreme hold, plus nourishing botanical ingredients that strengthen hair fibres.

Lash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects. This Natural, Organic and Vegan formula nourishes lashes, leaving a glossy shine with no clumping or flaking thanks to its Cranberry water base, featuring Vitamins C and A.

Purity Lash Mascara is complete with a tapered wand to gain coverage of the inner and outer lash line. Ideal for the most sensitive eyes and for those searching for a mascara that is truly rich in nourishing Certified Organic ingredients, Purity Lash really is The One!

Application

1. Apply INIKA Organic Purity Lash Mascara as the final step in your makeup routine.
2. Use the custom brush to coat and separate lashes, dramatically lifting each one for a naturally enhanced look.
3. Wiggle the wand at the roots of the lashes through to the tip, repeating until desired look is achieved.
4. Take care for a minute until dry and set.

TIPS:
- Do not pump Mascara wand in and out of the container as this can pump air into the product and dry it out.
- Wait for any smudges on the skin to dry before gently dabbing off with a cotton tip or clean, soft spoolie brush.
- Easily remove at the end of the day using INIKA Organic Phyto-Active Micellar Rosewater.
- Store below 30°C.

Ingredients

Vaccinium Macrocarpon (Cranberry) Fruit Water*, Copernicia Cerifera (Carnauba) Wax*, Glyceryl Stearate SE, Stearic Acid, Propanediol, Ricinus Communis (Castor) Seed Oil*, Pentylene Glycol (Sugar Cane), Honokiol (Magnolia Bark Extract), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, C10-18 Triglycerides, Xanthan Gum, Sodium Hydroxide, Galactoarabinan, May Contain (+/-) Iron Oxides (CI 77499, CI 77491, CI 77492). *From Organic Agriculture, 100% Natural Origin of Total

Natural Ingredients: 100%

Organic Ingredients: 71%

Sustainability

As the world's first Plastic Neutral makeup brand, we are committed to taking action for the planet.

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually

4.7 tonnes of plastic will be repurposed into fence posts to help rebuild communities

Awards

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  • 100% Natural Skincare and Makeup hero ingredient - Vitamin E - nourishes the skin & prevents UV damage from external sources | Certified Vegan and Cruelty-Free | INIKA Organic

    Vitamin E

    Vitamin E nourishes the skin & prevents UV damage from external sources. A rich and regenerative agent, vitamin E is therefore commonly found in skincare products.

  • 100% Natural Skincare and Makeup hero ingredient - Castor Seed Oil - Moisture Relief and Skin Inflammation | Certified Vegan and Cruelty-Free | INIKA Organic

    Castor Seed Oil

    Castor Oil is rich in essential fatty acids and helps restore moisture. This calming and restorative oil thickens and strengthens hairs while assisting with growth by stimulating the follicles.

  • 100% Natural Skincare and Makeup hero ingredient - Magnolia Bark Extract - Relives itching and irritation | Certified Vegan and Cruelty-Free | INIKA Organic

    Magnolia Bark Extract

    Magnolia bark extract contains anti-inflammatory properties, delivering benefits like relieving itching and irritation, as well as firming the skin to reduce signs of ageing.

4.9
Rated 4.9 out of 5 stars
Based on 50 reviews
50 reviews
  • Athena S.
    Verified Buyer
    INIKA Organic Purity Lash Mascara (Black)
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 25 - 34
    Rated 5 out of 5 stars
    4 months ago
    gentle and bold

    i have very sensitive eyes that tend to swell up and itch and tear up no matter what products i use. i stopped wearing mascara for like a full year due to my blepharitis.. however i bought this mascara because of how much people were saying that it is gentle and causes no irritation. and they are absolutely right ! beautiful bold black colour, no itchiness no heaviness, not redness, just beautiful colour and applicator ! only downside is that it is not waterproof or water-resistant, but waterproof eye products are never truly gentle to the eyes, so it's a small sacrifice really..!

  • Tiina W.
    Verified Buyer
    INIKA Organic Purity Lash Mascara (Black)
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 45 - 54
    Rated 5 out of 5 stars
    1 year ago
    Great mascara

    Really stunning mascara and doesn't irritate my eyes.

  • Cathy W.
    Flag of United Kingdom
    Verified Buyer
    The Mascara Certified Organic
    Reviewing
    The Mascara Certified Organic
    I recommend this product
    Age Range 35 - 44
    Skin Tone Light
    Skin Type Dry
    Product Highlights Organic Ingrediants, Natural Ingredients
    Rated 4 out of 5 stars
    2 years ago
    Needs 2 coats and careful application

    I had to get brown as black was always sold out. Its a thin mixture, goes on easy but also can make a mess and I often have to use a cotton bud to clean up smudges and transfer which I've never had to do with other products. I think it needs 2 coats. Definitely comes off a bit during the day but overall ok for a natural product. I will still try other natural products to see a comparison before deciding whether to continue using this one.

  • chandra a.
    Flag of Australia
    Verified Buyer
    Reviewing
    The Mascara Certified Organic (Black)
    I recommend this product
    Age Range 45 - 54
    Skin Tone Medium
    Skin Type Dry
    Skin Concern Fine Lines + Wrinkles
    Product Highlights Easy Application, Organic Ingrediants, Natural Ingredients, Great Results, Good Value
    Rated 5 out of 5 stars
    2 years ago
    Simply the Best!!!

    Better then all the rest..... yes that is the tune you will be singing when you use this wonderful product. As a mature woman who has been challenged to find a mascara that does not irritate her eyes, I can honestly say that this is now my go to product. Absolutely love and so do my eye lashes !!xx

  • Martha C.
    Verified Buyer
    INIKA Organic Purity Lash Mascara (Black)
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 35 - 44
    Rated 5 out of 5 stars
    3 months ago
    Beautiful natural mascara

    Lovely mascara. Goes on really smoothly, looks natural yet gives good length and weight.

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