Pure with Purpose

Pure Ingredients. Pure Packaging. Pure Performance

Natural Eyeshadow

About Natural Eyeshadow

 Natural Mineral Eyeshadows for Striking Sparkling Eyes 

Accentuate your best feature, your eyes, with INIKA Organic’s internationally popular natural mineral eyeshadows. Accentuate a natural look or experiment with striking professional makeup effects that you can create and explore from home. 

Our cruelty free eyeshadows are created from pure natural ingredients that are gentle on the skin, easy to blend, and offer rich mineral pigments and sparkling tones to recreate some of your favourite day to night makeup looks. Delve into dewy fresh eye makeup for the day and transition to a glamorous sultry makeup look for your night out. 

Whether you prefer simple natural effects or like to challenge yourself with professional makeup artistry, INIKA raises the bar with a collection of vegan, cruelty free and eco-friendly pressed eyeshadow palettes that are kind to your skin and the environment.

Add Definition and a Pop of Colour to Your Peepers

Define your eye shape and add a pop of colour to your peepers with INIKA Organic’s vegan pressed mineral eyeshadow. The contemporary palette of earthy and natural mineral pigments from INIKA Organic offers a selection of vivacious or earthy tones that you can use to recreate your favourite looks. Add a pop of vibrant colour for a dramatic effect or use vivid earthy tones for a fresh natural look. 

The Promise of Pure Ingredients

Our naturally derived mineral pigments offer radiant pure colours, without fillers or synthetic pressing agents. The formula combines the softening and nourishing benefits of cocoa seed extract and hypoallergenic carnauba wax to offer a lightweight and long-lasting makeup application.

Apply Eyeshadow Like a Pro

Our eyeshadow palettes feature super blendable pressed mineral pigments. Each mix traditionally features a dark matte shade for definition and contrast, two shimmering transition shades for blending and colour work and a light shimmering tone for highlights.

To apply your eyeshadow, use a shadow brush to ensure that the lightest shades are placed on the inner corners of the eyes and brow bone. Use the darkest colour on the lash line. Gently brush your desired amount and combination of transition colours on the main body of the eyelid to get your desired effect. 

Check out these blog guides to learn how to recreate your favourite professional makeup styles. Learn how to create a smoky eyeshadow look, natural barely there look, or add a pop of colour to your eyes like a pro.  

Organic, Vegan, Sustainable, Safe

Our natural pressed mineral powders are created from pure natural pigments, enriched with nourishing extracts that are kind to sensitive skin. Our eyeshadow powders are organic, cruelty free and gentle on sensitive eyes, comfortable to wear every day.

INIKA Organic’s natural eyeshadows are certified worldwide as animal test free (PETA), Vegan and Plastic Neutral Certified (Waste Revolution). Our branded packaging uses 90% sustainable and reused materials, so they’re safe for the environment too.  

What we Leave Out

What we leave out matters, too. Our eyeshadow formula contains no synthetic pressing agents, fillers, alcohol, or animal derived substances. The result is a formula that is safe, kind to your skin and kinder to the world around us.