8 - 12 MAY

*T&Cs apply
PURE. no compromise

Pure Ingredients. Pure Packaging. Pure Performance.

100% Natural Beauty
Shop by Category
Highest Certified Beauty Brand Worldwide
INIKA Organic | Serum Foundation Launch
Our Biggest Launch Yet

We recently hosted an unforgettable event launching the world's first 100% natural, certified organic Serum foundation at Gwinganna Lifestyle Retreat.

Pure with Purpose The world's first Plastic Neutral makeup brand

Our products use only the purest 100% natural ingredients proven to perform. We are leading the way in sustainable beauty by using eco-packaging and tackling the plastic crisis head-on.

Customer Reviews
Sign up & be the first to know

Be the first to know about new products, VIP offers & natural beauty tips.